• About
  • Design
  • Photography

Asifa Minhas

Design & Photography

  • About
  • Design
  • Photography

Foodstalgia App

Purpose: Create an App centred around comfort foods

Description: A very thorough research was conducted to realize that immigrants around the world still yearn to indulge in their childhood comfort foods. These foods and their ingredients are often not as easily accessible. The app Foodstalgia aims to bridge this gap as presented below.

Dice Spice - In Progress

Purpose: To create a packaging that is friendly, interesting, eye-catching yet minimalistic.

Description:  The idea behind creating dice cubes for the packaging of spices is to depict spices as game changers in the cooking world just like a dice in a board game. The colours of each spice are directly taken from the flags of the countries the spices are harvested in. Each dice cube has a rotatable top to allow the users to have a choice between using their cubes as “pepper shakers”, or pulling off the entire lid to use a greater amount of the spice. The larger external container holds 6 cubes of the spice. The top of these containers shows an illustration of the plant or mineral these spices are found in.

*The photographs display the project in its current prototyping stage.

Collapsible Container

Purpose: Create a collapsible container without using adhesives

Description: The container can be useful for separating different dollar bills, medium-sized or folded papers such as letters or even small stationary such as paper clips or thumb pins. The multiple compartment pocket is held together by a die cut locking system which allows for the container to remain collapsed with force and also gives strength and durability to the handle. Additionally, the lock I chose to use for this container is reversible. When locked forward, the container collapses into a compact pocket, which is easy to carry around. However, if the handles are pulled in the opposite direction and locked again once they meet, the container opens up into a circular shape with multiple pockets/compartments. This also allows for the container to be placed on any flat surface. 

Gregory Colbert's Booklet

Purpose: Create a booklet showcasing the photographer and cinematographer's work

Description:  The booklet was based on the concept of connections between photography, animals and human beings as that is the foundation of Colbert's work. The layout is kept simple and minimalistic with image cuts to unify the style.

Makeup Speaks Magazine

Purpose: To create an editorial piece requiring one spread dedicated to each of the three approaches; typographic, illustrative, and photographic.

Description: A magazine featuring articles that offer a a unique perspective on makeup and cosmetics as a form of self-expression, characterization, and role play.

Kitchen Stuff Plus Re-branding

Purpose:  To redesign a brand’s identity and create a graphic standard manual.

Description: The graphic standards manual details the re-branding of Kitchen Stuff Plus including the brand values, identity, usage, and its applications.

Foodstalgia App

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Dice Spice - In Progress

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Collapsible Container

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Gregory Colbert's Booklet

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Makeup Speaks Magazine

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Kitchen Stuff Plus Re-branding

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